Imagine you are a game publisher and your new multi-million-dollar title will be released in the next few days. What is the best way to advertise it? You get popular people or sites to review your game before the official release date to get their (hopefully positive) opinion of your title. For Resident Evil 6 they picked Conan O’Brien who is probably one of the worst games on the planet. But look for yourself. Funny for sure, and great marketing.
the best videos on the net 